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Kevin Hernandez
Kevin Hernandez

Sage Experts Business Plan 2012 11 25.rarl



In the Middle Ages, the skills of healing, cultivation of medicinal plants, and preparation of drugs moved to monasteries. Therapy was based on 16 medicinal plants, which the physicians-monks commonly grew within the monasteries as follows: sage, anise, mint, Greek seed, savory, tansy, etc.




Sage Experts Business Plan 2012 11 25.rarl


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Independent non-salaried participants, referred to as distributors (variously called "associates", "independent business owners", "independent agents", etc.), are authorized to distribute the company's products or services. They are awarded their own immediate retail profit from customers plus commission from the company, not downlines, through a multi-level marketing compensation plan, which is based upon the volume of products sold through their own sales efforts as well as that of their downline organization.


The Direct Selling Association (DSA), a lobbying group for the MLM industry, reported that in 1990 only 25% of DSA members used the MLM business model. By 1999, this had grown to 77.3%.[28] By 2009, 94.2% of DSA members were using MLM, accounting for 99.6% of sellers, and 97.1% of sales.[29] Companies such as Avon, Electrolux, Tupperware, and Kirby were all originally single-level marketing companies, using that traditional and uncontroversial direct selling business model (distinct from MLM) to sell their goods. However, they later introduced multi-level compensation plans, becoming MLM companies.[25] The DSA has approximately 200 members[30] while it is estimated there are over 1,000 firms using multi-level marketing in the United States alone.[31]


Much has been made of the personal, or internal, consumption issue in recent years. In fact, the amount of internal consumption in any multi-level compensation business does not determine whether or not the FTC will consider the plan a pyramid scheme. The critical question for the FTC is whether the revenues that primarily support the commissions paid to all participants are generated from purchases of goods and services that are not simply incidental to the purchase of the right to participate in a money-making venture.[52]


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